Strengthening partnerships: JEROS signs new deal in Japan

May 6, 2025 - News

Strengthening ties and hygiene standards: JEROS joins the Danish Royal Visit to Japan

In April 2025, JEROS proudly participated in an extraordinary business delegation to Japan led by His Majesty King Frederik of Denmark. The official visit marked a historic milestone – not only for diplomatic ties between Denmark and Japan but also for JEROS's deepening presence in a market where hygiene, efficiency, and innovation are paramount.

With a three-day program spanning from Tokyo to Osaka, the Danish Royal Visit brought together top ministers, 19 leading food-industry companies from Denmark, and key Japanese stakeholders to promote future-proof solutions under the theme: Future Food Production – Food Security in a Sustainable Way.

For JEROS, this journey was about more than just diplomacy.
It was an opportunity to:

Mark the relaunch of our trusted distributor's newly established business under the new name, MORITECH Corporation, by signing a renewed cooperation agreement with Fumihiko Mura Morimura.
Reconnect with long-standing Japanese customers and partners – including Nakayama Daisuke, President of MARUNAKA Confectionery, and Nakajima Takeshi, President of AGRI-CATION Co. Ltd.
Explore future collaboration with our valued industry partner ISHIDA Co. Ltd., led by Matsumoto Tomoki.
Participate in high-level business promotion events – including a dinner and reception hosted by His Majesty King Frederik of Denmark.
Experience Danish innovation globally as guests at the World Expo 2025 in Osaka.
Visit the headquarters of Japan's largest dairy company, Megmilk Snow Brand Co. Ltd. in Tokyo, where JEROS presented sustainable and automated hygiene solutions tailored to the dairy industry.
Engage with the executive team at Asahi Breweries' head office – Japan's leading brewing group – to explore opportunities in hygienic automation for beverage production.

And the heart of it all? A shared commitment to sustainable hygiene solutions in a changing global food landscape. Please read on to discover how this commitment came to life through customer visits, renewed partnerships, and a royal spotlight on clean, future-ready production ...

Photographs by Lasse Kusk, Takuya Yamauchi, and Evita Rosdahl.

Related news

A royal opportunity: JEROS joins H.M. King Frederik's official visit to Japan

From April 23 to 25, 2025, JEROS had the honor of joining H.M. King Frederik of Denmark on his official accession visit to Japan. This occasion marked a continuation of long-standing diplomatic ties and a forward-looking business mission.

Led by the King and accompanied by Denmark's Ministers for Foreign Affairs, Food and Agriculture, and Industry, the delegation included 19 leading Danish food and agri-industry companies.

Together, we traveled from Tokyo to Osaka to participate in official business promotion events, conferences, and mutual meetings under the shared theme: Future Food Production – Food Security in a Sustainable Way.

As part of this delegation, JEROS was proud to:

Celebrate the strategic relaunch of our distributor under the new name, MORITECH Corporation, with an official signing ceremony led by Fumihiko Mura Morimura.
Participate in key events hosted by the Embassy of Denmark in Japan, including a formal dinner and reception with H.M. King Frederik.
Invite our valued partners and customers in Japan to be part of the royal program, highlighting the mutual trust and long-term cooperation that define our business.

H.M. King Frederik of Denmark - in the red jacket, Evita Rosdahl, CEO and owner of JEROS.

For many Japanese guests, the opportunity to meet a Danish monarch is a rare and significant honor – one that signals a high level of trust and long-term commitment.

In Japanese business culture, where relationships and hierarchy play a crucial role, this type of royal recognition can open doors that might otherwise take years to unlock.

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Relaunching with purpose: A new agreement with the newly established MORITECH Corporation

To mark a new chapter in our Japanese operations, JEROS formally signed a cooperation agreement with MORITECH Corporation

Relaunching with purpose:

A new agreement with the newly established MORITECH Corporation

To mark a new chapter in our Japanese operations, JEROS formally signed a cooperation agreement with MORITECH Corporation – a newly established company launched by our long-time partner, Fumihiko Mura Morimura.

MORITECH Corporation was founded as part of a strategic relaunch, evolving from a former business with a broader distribution profile to a specialized company focused exclusively on JEROS utensil washers, hygiene systems, and compatible cleaning agents. The new name and corporate structure clearly reflect this sharpened focus and a long-term commitment to serving the Japanese hygiene market.

Headquartered in Osaka/Kobe, MORITECH Corporation now operates as a dedicated JEROS partner, housing not only its administrative offices but also a well-equipped testing facility and a warehouse stocked with JEROS machines and spare parts.

Customers can even trial-wash their equipment on-site, ensuring confidence in performance before purchase.

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A new agreement with the newly established MORITECH Corporation

H.M. King Frederik of Denmark.

Nakajima Takeshi, President of AGRI-CATION, Fumihiko Mura Morimura, CEO of MORITECH Corporation & Nakayama Daisuke, President of MARUNAKA Confectionery.

JEROS joins the Danish Royal Visit to Japan.

H.M. King Frederik of Denmark & Evita Rosdahl.

Weighing and packaging solutions

Exploring future collaboration with ISHIDA Co. Ltd.

As part of our extended business program in Japan, JEROS also visited the global headquarters of ISHIDA Co. Ltd. in Kyoto - a worldwide leader in precision weighing and packaging solutions.

ISHIDA is a key player in Japan's food production industry, known for its cutting-edge technology and dedication to quality. Many of our regional customers rely on ISHIDA's weighing systems as an integral part of their production processes.

That's where JEROS comes in:

Our hygiene solutions – especially the JEROS ACE – are designed to clean ISHIDA's weighing bowls and utensils efficiently and safely.

During the visit, Evita Rosdahl, CEO and owner of JEROS, met with Mr. Tomoki Matsumoto, ISHIDA's representative and a long-standing professional ally of JEROS in the Japanese market. The meeting provided an opportunity to:

Share insights into the evolving hygiene needs of Japanese food producers.
Explore how JEROS's advanced washing systems can be further integrated into ISHIDA's customer environments.
Discuss the potential for expanding our partnership and creating more holistic hygiene solutions for food manufacturers across Japan.

Mr. Matsumoto has also been instrumental in introducing JEROS to new customer relationships, including our collaboration with AGRI-CATION Co. Ltd., one of Japan's largest suppliers of spring onions and leeks.

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Exploring future collaboration with ISHIDA Co. Ltd.

Visiting the headquarters of ISHIDA Co. Ltd.

Kazuaki Takamori, Marketing Manager at ISHIDA, Evita Rosdahl & Fumihiko Mura Morimura.

Exploring future collaboration with ISHIDA Co. Ltd.

ISHIDA is a key player in Japan's food production industry, known for its cutting-edge technology and dedication to quality.

A sweet partnership with MARUNAKA Confectionery

In Kobe, we visited MARUNAKA Confectionery Co., Ltd., Japan's leading producer of Belgian waffles, donuts, and a wide variety of baked goods distributed nationwide.

Under the leadership of President Daisuke Nakayama, MARUNAKA Confectionery has built a reputation for high-volume production and consistently high quality.

MARUNAKA Confectionery has integrated four JEROS 9130 utensil washers – spread across 3 different production sites – into their daily operations to maintain stringent hygiene standards in such a dynamic environment. These machines support food safety by ensuring that production tools and equipment are cleaned thoroughly and efficiently.

Walking through the factory and witnessing the scale and precision of MARUNAKA's operations was a powerful reminder of our value – not just through machines, but through long-term, responsive partnerships.

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A sweet partnership with MARUNAKA Confectionery

Japan's largest supplier of spring onions

Supporting sustainable agriculture with AGRI-CATION Co., Ltd.

On a separate visit, we traveled to meet President Takeshi Nakajima of AGRI-CATION Co., Ltd., Japan's largest supplier of spring onions.

AGRI-CATION combines modern facilities with a strong commitment to sustainability and organic practices in a region known for its agricultural innovation.

Their facility operates ISHIDA's weighing systems and a JEROS 9130 utensil washer to keep these tools clean and ready for use. Introduced through our partner at ISHIDA, Mr. Tomoki Matsumoto, this connection has evolved into a valued customer relationship.

President Nakajima is a visionary leader who embraces technology while staying rooted in sustainable values. His forward-thinking approach – integrating hygiene automation into the post-harvest process – perfectly matches JEROS's philosophy of proactive, adaptable solutions.

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Japan's largest supplier of spring onions

Looking back – and looking ahead ...

From formal receptions to factory floors, ceremonial handshakes, and shared meals, the visit to Japan has been more than a business trip. It has been a celebration of the partnerships we've built and a powerful signal of what we can achieve through collaboration rooted in trust, quality, and shared vision.

"I am honored to have been among the 19 participating companies from Denmark at this unique event in Japan, together with our partner in Japan, Fumihiko Mura Morimura of MORITECH Corporation," says Evita Rosdahl, CEO and owner of JEROS A/S.

We extend our heartfelt thanks to:

The Royal Danish Embassy in Japan for orchestrating an outstanding delegation.
Our customers and partners in Japan for their continued trust.
His Majesty King Frederik for inspiring dialogue at the highest level.
MORITECH Corporation for their unwavering loyalty and shared belief in smarter hygiene.

Learn more and connect with us

Whether you're a customer, dealer, or simply curious about JEROS's presence in Japan, we'd love to connect and explore how our solutions can support your operations or spark new collaboration opportunities in your market.

Stay tuned for more updates – and follow JEROS as we continue our journey of crafting cleaner, smarter, and more sustainable hygiene solutions for the global food industry.

Reach out to us to learn more about JEROS and our range of hygiene solutions ⇨